Product Designer • 16 Years

Jesse
  Worbington

I design digital products that turn complex problems into simple, useful experiences.

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Featured Case Study

ClassBuzz

A mobile app for Zumba® instructors to promote themselves with custom-branded assets.

ClassBuzz app screens
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Résumé

Where I've Made an Impact

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2022–Now
Experience Designer II, Product Design
Bank of America
  • Launched BofA’s first mobile wire transfer — a web-only capability, finally self-serve for Merrill and Private Bank clients.
  • Led the secure message center redesign for Merrill and Private Bank; its component and accessibility patterns carried into the global account overview overhaul.
  • Contributed to a 150% lift in offer redemption through a redesigned rewards page and holiday campaign banners.
2017–22
UX/UI Designer
Zumba
  • Led ClassBuzz from concept to launch — 100K+ downloads and a 4.0+ rating across the App Store and Google Play.
  • Redesigned the end-to-end class experience for students and instructors, simplifying discovery, signup, and recurring class management.
2016–17
Lead UI Designer
PenFed Credit Union
  • Modernized PenFed’s core digital suite in under 18 months — loans, cards, deposits, login, homepage — on a design system and accessibility standard I built from scratch.
2014–16
Senior Visual Designer
Royal Caribbean Int'l
  • First hire on Royal Caribbean’s Interactive Design team — led the homepage redesign after the “WOW” rebrand and rebuilt two of the site’s highest-traffic flows: cruise search and onboard-credit spending.
2010–14
UI Director
CometAds
  • Proposed and designed the mobile ad performance tracker that became the product’s standout differentiator.
2010–14
Information Architect
Tropic Survival Advertising & Marketing
  • Designed a B2B marketing material repository for KFC Latin America, and replaced the agency’s own Flash site with a responsive rebuild.
Jesse Worbington
📍 San Francisco

About Me

Design is how I think, not just what I do.

For the past 16 years, I've partnered with a wide variety of brands and clients — from scrappy startups to Fortune 500s — to produce creative solutions throughout all stages of the design process.

I bring both strategic thinking and hands-on craft to every engagement. Whether I'm mapping out a complex enterprise workflow or obsessing over a single interaction animation, I care deeply about the details that shape how people feel when they use a product.

Outside the office, I train jujutsu, take photos, and travel — a combination that's made me a better observer, more patient problem-solver, and (slightly) more interesting at dinner parties.

🥋 Jujutsu 📷 Photography ✈️ Travel 🎨 Visual Design

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Say hello.

I'm open to new roles. Let me know a bit more about what you're hiring for and when you'd like to chat.